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Devoted admirers of Taylor Swift are sparking a significant rise in visitor numbers at a German art institution that displays a portrait of Shakespeare's figure Ophelia, freshly featured in a track and video clip from Swift's latest release "The recent musical project".

The Hessische Landesmuseum in the central Germany's city of this location welcomed hundreds more visitors than normal over the weekend, as fans aimed to view the actual version of the painting that opens the video for "the recent track".

In the video, which has been watched over 65 million instances on YouTube, the image comes alive, with the artist at its center.

"We are delighted by this interest - it's very enjoyable," an institution representative stated.

The spokesperson shared that one family had journeyed from the upper German location of Hamburg, a extended journey distant, while some of the guests were Americans from a local army base.

The spokesperson explained that fans learned the artist's painting - thought to date to the turn of the century - was there when the museum team, noticing the resemblance, posted an notice on their online platform welcoming any Taylor Swift enthusiasts to participate in a special museum walk.

The story then went viral online, the institution said.

Online posts describing the painting's location received thousands of likes, significantly more than the limited number of likes that the majority of its updates typically obtain.

In Shakespeare's Hamlet, this female figure, his love interest, a adolescent noblewoman from the Scandinavian country, becomes insane and drowns.

While less well-known than the famous painting of this figure, the depiction also portrays a lady in a long dress shown floating in water, encircled by floral elements.

The image is referenced on Swift's album cover, which depicts her incompletely immersed in a aquatic setting.

"We are amazed and delighted that this musician employed this portrait from the institution as influence for her visual," a museum director expressed.

"This is, of course, a great chance to bring in individuals to the institution who haven't discovered us yet."

"The recent release" earned the Britain's largest opening week of 2025, after moving 304,000 units in the first seven days.

In the America, it generated more than 4 countless comparable album units in the America in its opening week, according to Billboard, exceeding the record established by the British singer with her record "25" in 2015.

The record is the artist's third project to top the UK rankings in 2025, subsequent to "her previous release" in early this year and "a prior project", when it came back to the top spot in recently.

It is additionally the debut studio album Taylor Swift has put out since she revealed her engagement to football player Travis Kelce in the summer month and revealed in earlier that she had reclaimed rights over her earlier recordings.